If you’re reading this article, I assume you already have a website, or you are planning to have one in the near future. Whether you are doing this for profit or as a service to your country, there’s one thing that you are looking for, and that is publicity. You need the people to know who you are and what you’re doing, and how they might benefit from what you are doing.
8 Smart Hacks for the Success of Your Education Website
Follow these simple steps and your website will become successful.
1. Promote.
Promoting your website is the quickest way you can earn people’s attention, without having to break a sweat. Pay a few dollars according to the payment plan of your choice, and you will see how people get to know it gradually.
2. Social media.
Are you on Facebook, Twitter or Instagram? If none of the above, do it right after reading this article. You may or may not have enough money to sponsor your website, or you have no donors and advertising companies. To earn all these, you have to push your company.
Create posts, share them, tag a whole world of Facebook friends, otherwise, why would you have them? Keep on sharing, every single day and you will soon see how it yields the attention you need.
3. Make YouTube videos.
No single person will probably subscribe to your online courses if you don’t tease them with at least a free course or more. Start right away by making You tube videos, and the more you get people hooked onto your channel, the more you can clickbait them into visiting your channel.
This way, you will even get companies that pay to advertise with either your website or your You tube channel, and that’s how you start making a living off it, and also keep running your website.
4. Impress your audience.
Remember, you are not the only one doing this, there might be a million people that dote on it. You just have to stand out of the crowd, so whoever chooses you does it for a reason. Do you need to animate your videos, or stand in a classroom and create that feel of a lecture? It’s all up to you. Just be ready to do what your audience will prefer.
It is a competitive trade and whoever succeeds at it is the one outlier. Be that, and you’ll be the people’s choice.
Also, the other thing that makes you more impressionistic is how you present yourself. Are you elegantly dressed? What does your voice, accent and intonation sound like? What examples do you use and can people relate to them?
Ensure that before people subscribe to your lessons, they hope to have fun while earning knowledge from you.
5. Publish an eBook.
I have visited a couple of sites that avail ebooks if you can only sign in with your email address and win free membership. You don’t have to provide thousands of ebooks or liken yourself to these, but you could do something quite similar.
Write a book that covers the course you want to help your students with, and you’ll get going already.
6. Collaborate with other teachers.
Now, I assume that while you consider creating a website, you have it in mind that after a while, it will be popular and widely used. Go ahead and get in touch with other good teachers because, you don’t want to be the one that will teach all courses, and the people won’t trust you to do that anyway.
Secondly, a place where many teachers teach different subjects is a school, right? Make your website look like one. And besides, this is what people love most. They’d love to feel like they’re in a hive where different bees work to build different chambers.
7. Recommend.
There are lots of sites out there, lots of books and lots of links you can share with people. You don’t want your site to feel like a solitary place where knowledge is owned and given by one person. Show people that what you teach resonates with what other people have written and taught before. This way, they will feel safe and comfortable taking your courses.
However, this should not limit the explanations you give when you teach. It just has to be a supplication to what you have already given out.
8. Be consistent.
People have almost gotten used to social gimmicks showing up, creating sites, promoting them for a while and then disappearing once in thin air, never to appear again. Even if you get busy or you happen to find greener pastures elsewhere, keep this place busy, because it might grow as well. There’s no overnight success, but success after consistent and ceaseless work is really fulfilling.
The key to the success of any venture in this world is hard work. You will make mistakes, get disappointed at times and you may even think of quitting. The only thing you have to do, however, is keep pushing on. Spend days and nights planning what you have to give to the world, and you might find yourself gaining all the credibility that your heart craved.